September 9, 2010.

Pricing Your Product Course

Free Half-day course
Venue: Louth County Enterprise Board Office, Quayside Business Park, Mill St, Dundalk
Date: 4th August 2010
Time: 10.00am - 1.00pm

Session Objectives
To develop the skills and confidence of participants in Pricing, focusing on:

• Pricing Products and Services

• Costing of Products and Services

• Influences on Pricing

• Building knowledge and confidence

Training Workshop Topics
The Pricing Workshop will comprise of the following topics;

• Routes to Market & Channel Management
  Managing intermediaries to maximise margins, and manage costs

• Understanding your Costs & Costing Models
  Review different costing methods for different business types and understanding fixed and variable costs and their influence on price

• Managing Suppliers & Maximising Margins
  Buying better to reduce costs and boost margins, developing competitive advantage through suppliers, materials, processes

• Pricing Strategies & Customer Perceptions on Price
  Market positioning, branding, high volume low cost vs high margin low volume approaches for different customers and businesses

• Sweet Spot Customers & Developing a value proposition
  Targeting the right customer for your business, selling benefits not features, understanding and communication the product / service value not costs.

Course Outputs
Central to the programme will be the objective of developing participant’s skills and confidence when pricing and selling their products and or services. At the conclusion of the workshop participants will have gained knowledge of:

• Different ‘routes to market’ options to maximise margins

• Customers and their perceptions of Price

• Appropriate Costing methodologies for their business

• Key influences on price